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Up a trail without a harvest

Last week, after 26 years, the horticulture industry said goodbye to the Harvest Trail Services (HTS) and Harvest Trail Information Service (HTIS).

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The ‘NOW’ Generation 

Over the past month, we've come to a crucial realisation: our "young growers" or our "next gen growers" are not the future; they are the now!

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The rule of 7.

In the marketing world, they say someone needs to “hear” a message through various touchpoints, at least seven times before they take action.

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Geared up Growers - Levelling the Playing Field 

Grower focused engagement together with brave, strong, and loud advocacy has come together during the past couple of months in a big way. Through inquiry upon inquiry, submissions, media, and lots of conversations with growers, QFVG has put forward the industry’s views and experiences.

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Another Inquiry, another chance to be heard. 

On Monday I was before the Queensland supermarket inquiry committee representing thousands of growers too fearful of commercial retribution to represent themselves. A tough gig considering every grower is different to the next.

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Summer rains continue to test growers

For many growers in Far North Queensland, Tropical Cyclone Jasper marked the beginning of a turbulent Summer. On a recent follow-up visit to the region, we spoke to growers still reeling from the impacts of Jasper and the subsequent rain that has only just eased.

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Science is saving a seat at the table for agriculture

As Growcom’s Project Communications Officer with a previous life in the academy, I attend forums our growers may not have the time or resources to attend. It seems my seat at the recent Australian Academy of Science’s National Symposium, however, may have been better occupied by a grower in the flesh.

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AI in ag – should we be scared?

With Australian labour costs being some of the highest in the world, the adoption of emerging technologies could be the answer we’ve been looking for to keep the sector competitive.

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Understanding the ‘profit pie’ 

Last week a major news outlet suggested that data does not back up farmers’ claims that the industry is in crisis. The data they were referring to, was a predicted 3% increase in production due to improved growing conditions.

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When you assume....  

In an industry renowned for being too hard and too complex, the task of educating decision makers to support them in making good decisions and keep them from making bad ones, is a full-time gig.

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