Who gets the cash? The plan to show farmer profits on supermarket price tags
QFVG CEO Scott Kompo-Harms joined 4BC’s Ministry of Common Sense to discuss a simple idea aimed at improving transparency in the fresh produce supply chain — showing both the grower price and retail price on supermarket shelves. In the interview, Scott spoke about the importance of helping consumers better understand where their money goes when buying fresh fruit and vegetables, and ensuring growers’ contributions and returns are more visible.
