Sustainability is no longer just a buzzword; it’s increasingly a business imperative. For many horticultural growers, the rise of ESG (Environmental, Social, Governance) reporting has prompted a mixture of curiosity, caution, and, at times, frustration. Some have never encountered the term, while others are already deep into reporting obligations. Yet, the reality is clear: ESG is shaping trade, supply chains, and market access, and it’s not a matter of if but when these reporting obligations are imposed on growers.